Census changelog
Census changelog

Introducing the Census Entity API: Real-time personalization in all your apps




Today we’re excited to announce the Entity API – enabling instant access to your warehouse data in your website, app, or internal tool without additional engineering work.

entity api before.png Pulling data for real-time personalization is complex.

Census 02 with Entity API.png The Entity API simplifies pulling data for personalization use cases. Think of it as an API layer on top of your warehouse. Instead of communicating with 3+ API endpoints to bring real-time personalization to an app, just query the Entity API once.

Easily access and reuse the cleaned & modeled data in your source of truth 💪

👉 Check out the docs for more info

Quick Syncs for Segments




It’s now even faster and easier to activate your segments! If you want to sync an audience to multiple destinations, all it takes is one click. ⚡

For example, if you’re syncing High Value Users to three advertising tools, you no longer have to go through the entire sync configuration flow three times. Quick Syncs save you time and make your workflow less manual.

First, you need an existing sync for that segment. Then, Quick Syncs create shortcuts of the last sync for the destination + object type. In this example, you’ve already synced VIP Customers to the Google Ads Customer object, so you can sync to Facebook Ads Customers in one click.

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👉 For an overview of segmentation and syncing, watch the walkthrough here.

We're thrilled to offer these 8 improvements to Census Segments today, and we hope they’ll help you supercharge data activation and streamline your workflows.

If you have any feedback or suggestions, we'd love to hear from you. Just reach out to support@getcensus.com, and we'll be happy to chat.

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Segment Folders




We’ve given you infinite ways to slice-and-dice your audiences. But when you have dozens, hundreds, or even thousands of segments, managing them can get pretty tricky. We’ve added the ability to organize your segments into folders.

What you can do with folders:

  • Select all or multi-select individual segments
  • Add to an existing folder, or create and name a new folder
  • Remove segments from folders, or move them to other folders

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Segment Size Tracking




One of the most important indicators of a segment’s health is its size. We wanted to help marketers understand how their segments are changing over time.

As you build segments, Census automatically recalculates the size of your audience so you can quickly see how additional conditions affect the size. Additionally, you can see a graph of segment size over time and view example users in the segment.

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Many-to-many Relationship Support for Segments




You can now segment across entities with many-to-many relationships, like users and products, or companies and workspaces 💪

This makes Census Segments even more powerful than before, so you can target extremely granular audiences across complex datasets. Many other segmentation solutions on the market don’t support many-to-many relationships because of the complexity involved.

We generate the join tables for you under the covers, so your segmentation experience is seamless.

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A company has many teams, a team has many users, and users can have many teams.

👉 For more, check out our Segments docs.

Data Enrichment for Segments




We partnered with Apollo.io and Clearbit to enable enrichment using third-party data directly on top of your own first-party data in the warehouse. Easily connect third-party data attributes like company size to your source of truth, then immediately use them in segments.

Omnichannel campaigns and personalized messaging are more powerful when you have a unified Customer 360 with the most complete set of data. 🚀

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👉 For more, check out our Enrichment docs.

Entity Maps




Entities are a way to define trusted data models in your source of truth and make data ready-to-use for GTM teams.

The Entity map is now the default view, and it helps teams collaborate better by managing entities visually. When you create a relationship between entities, they’ll be linked visually in this 2D canvas.

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👉 For more information, take a look at our Entities docs.

Segment Comparisons




To give marketers more visibility into segments, you can now compare two segments and preview the members in that comparison.

You’re able to compare segments with these two operators:

  • AND: Shows the intersection of members who belong to both segments
  • OR:Shows the union of members that belong to either segment

Find Segment Comparisons under the Overlap tab in any segment 👇

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8 improvements to Census Segments: Build even more complex segments with confidence




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3 months ago, we made our no-code audience builder, Census Segments, way more powerful. Since then, we’ve been hard at work continuously improving the product to make our customers more successful.

Today we’re announcing 8 huge improvements to Census Segments that make building audiences on the warehouse even faster, more granular, and more transparent.

First up, a feature you might be familiar with – SQL Conditions in Segments. One of the advantages of Census Segments is they just run as SQL on your warehouse (you can actually view this SQL at any point by pressing the View SQL button).

Our segment builder lets you define segments with no code, but in that rare case where you need access to advanced mode, you can now add SQL conditions to your segments.

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Think of it like Excel functions right in your segments. It's a great way to get very specific access to all the power of your data warehouse, without losing all the ease of managing and publishing Census Segments!

Duplicate Sync: No more starting from scratch




You can now create a copy of any sync you've set up in Census, making it easy to replicate your data flows and mappings without having to start from scratch. This is perfect to make a copy of a sync that writes to a production destination once you're done with testing it in a development environment.

From any sync, select "Duplicate" in the top-right corner. You can then make any changes you want on that copy before hitting save.

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