Census changelog
Census changelog

UI refresh for the Census login page





The Census login page got a fresh coat of paint, along with some UX improvements for signing up for a new account and signing in with SSO. πŸ™Œ

Improvements to Braze, Iterable, and Pinterest static list syncs




This batch of updates makes it easy for customers to sync audiences (also known as static lists) from their warehouse to popular marketing destinations in just a few clicks.

  • Braze: Static list syncs
  • Iterable: Static list syncs
  • Pinterest: Customer lists

πŸŽ‰ New Connectors in November: Pinterest Ads




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πŸ‘‰ See all of our destination connectors

Improvements to Google Ads, Planhat, Microsoft Dynamics, PostHog, Freshdesk



  • Google Ads: Support enhanced conversions
  • Planhat: Support Activity objects
  • Microsoft Dynamics: Support lookups
  • PostHog: Support Person events
  • Freshdesk: Support Company and Ticket objects, as well as custom fields

πŸŽ‰ New Connectors in October: Google Analytics 4 and SQL Server (destination)




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πŸ‘‰ See all of our destination connectors

Organize your syncs by team with Workspaces




You can now create multiple Workspaces to organize your Syncs & Models however you wish. Give your Sales team and your Marketing team their own little slice of Census or keep your staging environment separate from prod. Users' permissions are now controlled for each Workspace so you can ensure that your team has just the right level of access for their role.

We've made a default Workspace to get you started but feel free to head to app.getcensus.com/home to make a second Workspace today!

πŸ‘‰ Read our documentation to learn more.

Model Activity tab: View & revert changes to SQL models in Census




We’ve made significant improvements to the Model Activity tab.

For Census SQL Models you can now see a log of changes (approval, rename, etc.) in the Activity tab, in addition to which user made each change. Admin and editor roles can restore a SQL model to a previous query state!


For models created through a dbt or Looker integration, because they’re not directly managed by Census, you won’t be able to see query changes. However, you can see when a model is approved or unapproved, and when the name or description changes.

Even better, these model history logs are available not only for future changes, but also for past changes!

We’re giving you increased transparency into the models that power your critical business workflows, encouraging more visibility and collaboration.

⚑️ Notifications: Business metric alerting with your data warehouse




Turn analytics signals and insights directly into Slack or Teams messages!

We’ve added a flexible visual builder so you can customize message content using fields in your data warehouse, then automatically trigger those messages to Slack or Microsoft Teams whenever your data changes.

Notifications builder (1).png

Anytime there's a new row in your source data, your messages will automatically be triggered to GTM teams, helping them identify opportunities, personalize outreach, and prevent churn.

This is available today for all Census users on all plans.

πŸ‘‰ Get started now or read the full announcement.

Improvements to Pipedrive, Freshdesk, and the Census Segment Builder



  • Pipedrive - Performance and field improvements
  • Freshdesk - Now supports company and relationships, and custom fields
  • Census Segment Builder - Added Is/Is Not Null/Blank operators

πŸŽ‰ New Connectors in September: ChurnZero, Poplar, Great Question, Microsoft Teams




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πŸ‘‰ See all of our destination connectors