Census changelog
Census changelog

April feature showers 🌧 Custom Connector API, ActiveCampaign, dbt 0.19, and more!

This April had a torrent of new features land in Census! Here's the recap of what made it into the product this month!

New Connectors

  • Custom Connector API BETA - Now you can built your own Census connectors. We'd love your feedback on our beta API for defining new connectors.
  • ActiveCampaign as a new marketing destination

Existing Connector Improvements

Data Warehouse connector improvements

  • dbt integration updated to 0.19.1
  • SSH tunnel reliability improvements with tuned keep-alive


  • Force everyone in your organization to use Google SSO only. For example, to require all users to use two-factor authentication.

New Destination: Front 📥

Announcing Front.png

We are happy to announce that you can now sync your warehouse data to Front so you can:

  • Build a 360 customer profile 🌎
  • Use product & customer data to create rules & automation 🤖
  • Reply to users request faster, without having to have 5+ tabs open ⏱

This connector is available on the connection page in your dashboard.

If you have any questions, don't hesitate to use the live chat or ping us at support@getcensus.com

Hubspot Custom Objects as Destination

Hubspot Custom Objects Announcement Headway.png

This week we went on a bug spree with Hubspot and added one really big new feature: Custom Objects.

Hubspot added Custom Object support just a few months ago and we're excited to support it as a Census destination. Go nuts sync workspaces, lists, product data and more!

A few more improvements landed in Census this week. You'll see

  • Hubspot improvements with long running syncs, and enumeration handling
  • dbt project support for schema override/prefix behavior
  • Solution to the dreaded Databricks cached credentials issue
  • Shhh 🤫 incoming Vitally support!

Don't Overwrite Existing support for Zendesk and Intercom

Don't Overwrite.png

Census's Salesforce connector supports a powerful option: You can tell Census not to overwrite a field if there's a value already present, on a per-field basis

This is a really useful option when you want Census to let humans in those destinations to override the value. For example, let's say you have a Census sync updating Contacts in Salesforce. You want to provide a name from the database, but you know a sales rep may fix that contact's name once they get on a call. In that case, Don't Overwrite Existing is the perfect fit. Census will set the value, but won't overwrite again so any changes made will take precedence.

This has been a Salesforce only feature for almost a year but today we're excited to finally expand this to additional connections, starting with Zendesk and Intercom! Give it a shot and let us know which connector you'd like to see next!

Klaviyo as a destination is now live ✉️

Klaviyo Announcement.png

We are happy to announce that you can now sync your warehouse data to Klaviyo so you can:

  • Build more granular segments 🎯
  • Send better & timely behavioral emails ⏱
  • More personalized emails at scale 🤗

This connector is available on the connection page in your dashboard.

If you have any questions, don't hesitate to use the live chat or ping us at support@getcensus.com

Series A, Startup Program, Fivetran Partner, and More!

Series A Announcement.png

Last week was a big week here at Census virtual HQ!

We announced our Series A funding (which is startup speak for "This just got real!"). We also announced the new Census Startup Program to give other startups access to Census when they're just starting to build out their own Modern Data Stack.

And very related to the Modern Data Stack, we also announced that we are partnering with Fivetran to help every company build theirs, even the non-startups!

So it was already a big news week. But it wasn't just the PR team working hard this week, we also snuck in a few more improvements for our lovely Census users:

  • Invites can now be accepted by a different email address - This should help prevent team invites from getting dropped.
  • Front Integration improvements - We've been working with the team at Front to harden our Front integration. We can also now support API keys directly instead of OAuth if you have specific permissions concerns, reach out to Census support for more details!
  • Fixed the Warehouse Connection tester when used with our new SSH Tunneling support!

Mixpanel as a destination

Mixpanel Announcement Headway.png

We now support sending Events to Mixpanel from your warehouse. This is especially useful if you clean or enrich your events data before sending them to tools like Mixpanel. Or if you use solutions such as Snowplow.

We also support sending data to User Profile to improve the reporting you can in Mixpanel, for example, building cohorts based on user Segment.

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To get started, simply connect Mixpanel using the Oauth process on our connections page in your Dashboard

Amplitude as a Destination in Beta

Amplitude Announcement Headway.png

We now support enriching user profiles in Amplitude. This is a great way to improve Amplitude reports and insights by segmenting your users even further, using demographic, firmographic, or user attributes for example.

CleanShot 2021-02-17 at 12.37.35@2x.png

To get started, simply connect Amplitude by providing us with an API key in connections page in your Dashboard. 💫

Databricks as a source

We now integrate with Databricks. 🎉


You can read more on our announcement blog post or if you are eager to get started, head to the connections tab and add Databricks as a Data warehouse. It's that simple.

As always, if you have any questions, don't hesitate to use the in-app chat.

NetSuite Destination

We're sneaking in one new frequently requested destination at the end of the week: NetSuite!

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NetSuite has been an exciting destination for us for a while. It's our goal to help you keep customer data in sync across the entire customer journey. With today's release of the NetSuite integration, Census can keep your data in sync all the way from the ad network, through sales, marketing, product, and success, all the way to the bank!

We're excited to see what new business automation our customers set up with NetSuite in the mix. If you want to get NetSuite connected to your org, send us a note!